Faculty Support

Turning Creative Dreams Into Workroom Realities

“It is the living definition of a blank canvas...”

“It is the living definition of a blank canvas...”

When Dana McMahan first arrived at the UNC School of Media and Journalism in 2008, she knew something was missing.  

McMahan, a longtime advertising and marketing creative, knew what it looked like to harness the creative energy within the Carroll Hall into powerful real-world work.  

So, in 2009, she founded Workroom — a product and experiential design incubator in the MJ-school centered around fashion and lifestyle products. Classes within Workroombecame laboratory-like settings for students to pit their wildest ideas against creative constraints, andsupport from various foundationsOpens in new windowfollowedsuit.

“It is the living definition of a blank canvas,” McMahan said.

Read the complete Carolina Story from the UNC School of Media and Journalism…Opens in new window

.

UNC School of Media and Journalism Funding Priorities

    Readers Also Viewed...

    Portrait of Tori Smith Ekstrand
    Faculty Support

    Back to Carolina

    Tori Smith Ekstrand reflects on Carolina as former student and current faculty

    CITAP Researchers
    Innovation

    Democracy in the Digital Age

    Carolina researchers are helping us understand our digital political spheres

    Side-by-side portraits of Nicholas Fanatauzzi and Pareen Bhagat
    Student Support

    Xpress Yourself

    Students revamped Xpressions fashion club, creating a legacy of inclusion and creativity.

    Isaac Klein sits in his car with recording equipment
    Student Support

    Wheel-y Interesting

    Park Fellows’ innovative thesis project results in a fascinating, heartwarming podcast

    Scott and Chapel Fowler stand in the Dean Smith Center
    Alumni

    The Fowlers on Fatherhood

    From one generation to another, award-winning sportswriters Scott and Chapel Fowler talk sports, fatherhood, and Carolina

    Alex M. Sanchez
    Arts

    Retracing A Family’s Roots

    An Arts Everywhere Innovation Grant helped fund an immigration documentary project