Faculty Support

Turning Creative Dreams Into Workroom Realities

“It is the living definition of a blank canvas...”

“It is the living definition of a blank canvas...”

When Dana McMahan first arrived at the UNC School of Media and Journalism in 2008, she knew something was missing.  

McMahan, a longtime advertising and marketing creative, knew what it looked like to harness the creative energy within the Carroll Hall into powerful real-world work.  

So, in 2009, she founded Workroom — a product and experiential design incubator in the MJ-school centered around fashion and lifestyle products. Classes within Workroombecame laboratory-like settings for students to pit their wildest ideas against creative constraints, andsupport from various foundationsOpens in new windowfollowedsuit.

“It is the living definition of a blank canvas,” McMahan said.

Read the complete Carolina Story from the UNC School of Media and Journalism…Opens in new window


UNC School of Media and Journalism Funding Priorities

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Student Support

Pursuing passions

“I’m a first-generation college student, and college was definitely in the plans because my mom knew the importance of education.”


Changing The Media Landscape

The media industry is a rapidly changing one. A gift from the Curtis Foundation will ensure Carolina media and journalism students adapt to those changes.

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Karen L. Parker

Parker became the first black female undergraduate to enroll at the University and graduated in 1965...

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W. Horace Carter

His writing resulted in more than 100 convictions of Klansmen and earned him the 1953 Pulitzer Prize for meritorious public service...

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Recoding the Boys’ Club

The first in-depth study of women’s experiences working in political technology at the presidential campaign level.

Student Support

An unexpected pairing

Thanks to the Lookout Fellows Program, Chuka Akpom is growing personally and professionally.