When Dana McMahan first arrived at the UNC School of Media and Journalism in 2008, she knew something was missing.
McMahan, a longtime advertising and marketing creative, knew what it looked like to harness the creative energy within the Carroll Hall into powerful real-world work.
So, in 2009, she founded Workroom — a product and experiential design incubator in the MJ-school centered around fashion and lifestyle products. Classes within Workroombecame laboratory-like settings for students to pit their wildest ideas against creative constraints, andsupport from various foundationsOpens in new windowfollowedsuit.
“It is the living definition of a blank canvas,” McMahan said.