Recoding the Boys’ Club
The first in-depth study of women’s experiences working in political technology at the presidential campaign level.
The first in-depth study of women’s experiences working in political technology at the presidential campaign level.
Eleven UNC School of Media and Journalism students — led by associate professor Daniel Kreiss and two graduate students — presented the first in-depth study of women’s experiences working in political technology at the presidential campaign level. “Recoding the Boys’ Club: Women vs. the Political Tech Ceiling” analyzed a database of nearly 1,000 presidential campaign staffers in the 2004, 2008, 2012 and 2016 election cycles, revealing that only 32 percent of staffers working in digital media, tech and data analytics on presidential campaigns from 2004 to 2016 were women.
Read the complete Carolina Story from the UNC School of Media and Journalism…Opens in new window
This is story number 116 in the Carolina Stories 225th Anniversary Edition magazine.