UNC Kenan-Flagler was one of the first leading business schools to offer an online M.B.A. program.
From piloting Black Hawk combat helicopters in the U.S. Army to serving as a program director in the nonprofit sector, MBA@UNC alumna Allison Hughes (M.B.A. ’14) has experienced much in her working life. But one of her defining moments was also one of her most trying: the wound inflicted on her husband by a roadside bomb while he was deployed as an officer in Afghanistan. Allison was inspired by this tragedy to develop “Heels on the Ground,” an initiative to enrich and improve the lives of Gold Star spouses and caregivers of severely wounded Green Berets through local support networks, workshops and retreats.
MBA@UNC enabled Allison to pursue her dream while taking a nontraditional path through school. Heels on the Ground is thriving; in addition to being recognized by our faculty as “the most likely new venture to succeed,” it has received valuable funding from the Green Beret Foundation. Allison is just one of hundreds of students who benefit from the flexibility of our online programs as we seek to develop the best and brightest leaders, regardless of circumstance.
The Shortest Distance Between Research and Results
With research productivity ranked in the top 10 worldwide, UNC Kenan-Flagler has a responsibility to ensure that our new ideas and innovations are applied when and where they are needed most. One way to do this is to model through interaction. By being taught and encouraged to collaborate with other disciplines — such as health care — business students can learn firsthand how research can be translated into real-world results.
Money and the Mind
Professor of finance Camelia Kuhnen, Ph.D., is a pioneer in behavioral finance and the emerging science of neuroeconomics. Dr. Kuhnen used imaging technology to study how financial risk affected different areas of the brain. She found that people are wired to learn from good experiences differently than from bad ones — a process she calls asymmetric learning. By shedding new light on the complexities of financial decision-making, Dr. Kuhnen’s research can lead to more accurate economic modeling and forecasting, and help people make better financial planning and investment choices.
For many large American companies, nearly half of their sales come from overseas markets, according to the S&P and Dow Jones indices. But going international without a coherent and comprehensive global brand strategy can be risky. To learn why some brands succeed and others do not, Jan-Benedict Steenkamp, Ph.D., the Knox Massey Distinguished Professor of Marketing and area chair of marketing, studied examples from six continents, interviewed executives around the world and drew upon a quarter-century of research and expertise. Dr. Steenkamp is one of the world’s most-cited marketing scholars and an authority on how brands can compete successfully in the global economy.