Impact to ‘echo for generations to come’

Commencement at Kenan Memorial Stadium on Sunday, May 8, 2022 in Chapel Hill, NC. (Photo by Jen Hughey/UNC-Chapel Hill)

The most ambitious comprehensive fundraising drive in University history, the Campaign for Carolina publicly launched in October 2017 with a $4.25 billion goal.

The campaign, which has exceeded that overall milestone, will close Dec. 31, 2022, and now focuses on reaching its $1 billion goal for Scholarships at Carolina; bolstering diversity, equity and inclusion initiatives; and meeting unmet goals among individual schools and units.

In January of 2022, the campaign marked an historic moment in Carolina’s storied record of excellence and achievement over more than 225 years as the nation’s first public university: Carolina is the first university in the South to surpass $4.25 billion in a fundraising drive.

“We’re humbled and incredibly thankful for all the generous donors and volunteers who’ve brought us to this point. The impact of this campaign will echo for generations to come.”

— Chancellor Kevin Guskiewicz

Many campaign commitments are already at work supporting Carolina’s key strategic priorities while some donors have made pledges that will pay out over time, providing a steady stream of resources. In addition, more than $1 billion in campaign commitments has been made through deferred giving vehicles such as bequests, meaning that the campaign’s true impact will be measured over decades.

The Campaign for Carolina was inspired by the Blueprint for Next, a vision document developed to guide Carolina’s growth and direction. Its two core tenets — “Of the Public, for the Public” and “Innovation Made Fundamental” — continue to guide the campaign under Chancellor Guskiewicz’s leadership. His administration’s strategic plan — Carolina Next: Innovations for Public Good — operationalizes the direction set by the Blueprint for Next.

Overall Campaign Priorities

  • The New Graduate: Students & the Educational Experience, enabling the best and brightest
    to shine and impact the nation’s future. 
  • 21st Century Professoriate: Faculty and Scholarship, attracting and retaining the best of the best to create new knowledge and solutions.
  • A Culture of Innovation: Innovation and Impact, developing powerful tools to build a better world and a brilliant future.

The Campaign for Carolina