But first a
little background

Carolina’s last fundraising campaign ended on Dec. 31, 2007, raising $2.38 billion to advance the University’s vision of becoming the nation’s leading public university. State funding reductions and historic economic upheaval followed, challenging Carolina’s ability to remain excellent in teaching, research and service.

Today, the student body is extraordinary. Admission applications have increased annually for more than a decade. Our faculty are globally renowned and include two Nobel Laureates. Our research enterprise and funding have grown dramatically, recently exceeding $1 billion in sponsored research dollars.

The University has also made huge strides in trailblazing fields such as biomedical engineering, cancer immunotherapy and big data. Carolina has built a flourishing innovation center, helping launch hundreds of start-ups, generate thousands of jobs and pump billions of dollars into the state’s economy.

Now, the University stands ready to lead the academic world in improving the human condition; private philanthropy will be crucial to that goal.

So, on Oct. 6, 2017, Carolina launched its most ambitious fundraising campaign ever — For All Kind: the Campaign for Carolina — to foster an innovation generation prepared to lead the world to a better future.

A historic moment,
an extraordinary future
With a goal of $4.25 billion by Dec. 31, 2022, the Campaign for Carolina was inspired by the Blueprint for Next, the University’s overall strategic plan guiding its growth and direction. Two core strategies — “Of the Public, for the Public” and “Innovation Made Fundamental” — uphold The Blueprint for Next and combine Carolina’s history of service to the state and its people with a willingness to evolve.
Here’s what some Tar Heels are for. What are you for?

The power
of possibilities

Celebrated journalist and Carolina alumnus Charles Kuralt said it best: “What is it that binds us to this place as to no other? … the fact that it is, as it was meant to be: The University of the people.”

That’s what For All Kind: the Campaign for Carolina is all about: PEOPLE.

The campaign asks: What will it take to fulfill our potential so we can make the biggest difference in North Carolina, across the country and around the world?

And aims to answer with a significant investment in Carolina’s core strengths and a renewed vigor in innovation, impact and entrepreneurship to remain responsive to the times and needs of our people.

To kick off the campaign’s public phase, Chancellor Folt announced transformative gifts totaling more than $100 million to support students, faculty, schools, the arts, academic programs and other key initiatives campus wide. Carolina accepted two ambitious funding challenges:

  • The Red, White and Carolina Blue Challenge, created through a total gift of $40 million from Steve and Debbie Vetter, seeks to match the couple’s $20 million commitment to scholarship support for military families and their children qualifying for the Carolina Covenant; and the
  • Faculty Excellence Challenge, created through a total gift of $21.5 million from John Ellison, seeks to match his $10 million commitment to attract, retain and reward outstanding faculty members.
Our future is for all kind

Campaign Priorities
The New Graduate: Students & the Educational Experience
Carolina is home to some of the world’s most curious minds, and we must enable the best and brightest to shine if we are to fulfill our public mission and impact the nation’s future. Talented students, no matter their background, want to study, work and learn alongside other talented students. Together, they make Carolina better. The New Graduate will gain hands-on-learning experience, learn to function—and lead—in team settings, and graduate digitally- and data-literate. Read More
21st Century Professoriate: Faculty and Scholarship
Carolina remains at the forefront of research and discovery largely because of our outstanding faculty. We want to attract and retain the best of the best, providing an environment that is conducive to creating new knowledge and solutions. The next generation has unlimited potential, and we must equip faculty to help realize this potential, leading the way in every path of study.  Read More
A Culture of Innovation: Innovation and Impact
At Carolina, our research aims to help humanity. Innovative thinking and problem solving are powerful tools in building a better world and a brilliant future. This is why the ideas and discoveries at Carolina are designed to reach more people, faster.

Different avenues of thought are imperative to getting where we need to be, which is why diversity is such an essential component in innovation that makes an impact. By giving the opportunity for discovery to people from a diverse array of backgrounds, we widen our problem-solving abilities, enhancing our potential for creative thought.  Read More